McDonald’s is looking at making some changes, including the possibility of all-day breakfast:
When asked whether there was potential for McDonald’s to serve breakfast all day, Thompson replied: “Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world.”
He added that the McDonald’s has looked at some “innovative ways” to expand breakfast hours for customers. “I think we’ll be seeing some of those things in the near future,” Thompson.
The company is also experimenting with delivery services in in some countries “in a big way,” as well as in densely populated areas in the U.S. Thompson said that “delivery is a big, big opportunity, particularly in areas where you don’t have drive-throughs.”
I saw this via OTB, which misleadingly suggested that all-day breakfast is going to happen. I didn’t get that impression, myself.
McDonald’s definitely loses business by ending breakfast at 10:30. A lot of people, including myself, aren’t really ready to go out until that 10:30-11 range. So when I am in the mood for a breakfast sandwich of a non-homemade breakfast burrito, I end up elsewhere. Taco John’s and Safeway are the late options here. Elsewhere, it’s Sonic. Or Jack-in-the-Box. JitB actually serves breakfast non-stop. Their offerings aren’t quite as good as McDonald’s, and they’re unhealthier, but the all-day thing is huge. There are no Jacks near where I am. At all. Not in Callie, not in Redstone, not even in Summit.
If Jack can do it, I don’t know why McD can’t.
While I’m on the subject, a couple of McDonald’s stories:
As it happens, I went there for breakfast just last week. You know how sometimes you can just tell that your order is about to be messed up? You don’t have anything solid with which you can confront them about it, but you just know. My tip-off came when the guy asked me to confirm that I wanted egg on my Sausage McMuffin With Egg. It’s right there in the title. Why would he ask that? Then I saw in the order screen “Add Egg.” So I knew that something was wrong. It turned out that he had missed the “Sausage” part. So I got a McMuffin with just egg on it.
Back when Clancy was interviewing for the job in Queenland, I saw something that I had thought had gone the way of [something really tasty that doesn’t exist anymore]. The McBagel. I was huge into McBagel’s when I was younger and never quite forgave the McGriddle for pushing it off the breakfast menu. Did they bring the McBagel back, I wondered, or is it a regional thing? I didn’t know (I think the latter), but I had to get one. Unfortunately, it didn’t end up happening.
It would have happened if they were open until 11.