The Problem With BioWare’s Mass Effect 3 Day-One DLC And The Importance Of Building Brand Trust

Mass Effect developer BioWare has been lambasted by fans for releasing day-one DLC (downloadable content) that many gamers think should have been included as part of the game itself. (Warning, spoilers ahead.) (Update: Read my latest in this series: New Video Shows That Mass Effect Day-One DLC Already On Disc) Casey Hudson, an executive producer […]

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