Rupert Murdoch, media mogul extrordinaire, has decided that links coming from the search engine monolith Google are parasitic and should be banned outright. Yes – what most of us online strive for – links from everywhere and especially Google – Murdoch has decided actually hurts his business model. This really, really confuses the hell out of me.
I was always under the impression that links pointing people to your content improved the visibility of that content – paywall or no. I guess, one way or another, this move will be a great experiment for the online news model.