Of the many reactions to commentary over Avatar, my least favorite goes something like this:
“It’s James Cameron, what did you expect?” or “It’s a big blockbuster, what’d you expect?”
I’ll tell you, now that we’ve gotten so damn good at high tech stuff and sound effects and 3D and all of that, I expect studios to put some time and money into producing good scripts. How many millions of dollars does it cost to write something new and compelling and emotionally poignant and relevant? How many millions? Having spent countless other millions on special effects is no excuse for mediocrity in the story.