So, it’s interesting to me that so many libertarian-minded people, when they look at beer sales in America, say “People drink Budweiser because people like Budweiser!” and fail to take into account the laws and barriers to entry that have helped create the illusion that the vast majority of beer drinkers in America like Budweiser because it’s so tasty. Anyone who points these facts out, or who points out that the distribution of alcohol in this country, thanks to various stupid regulations and entrenched interests, makes it extremely difficult for craft brewers to compete, is immediately called a beer snob.
Nor does it matter that the playing field is so uneven that the big brewers like InBev have truly massive advertising budgets, as if splashing Budweiser commercials all over the television, during sporting events, the Superbowl, etc. has no influence whatsoever on the choices people make over which beer to buy. These vast advertising treasure chests are just incidental I guess. And apparently all I’m doing in my continued discussion of craft beer is stating that my preference for craft brews is superior and that non-craft beer drinkers have bad taste.
Even if I did think this*, it’s still beside the point. The point is, market share is not a good indicator of peoples tastes when the market itself is so badly broken. Most people drink Budweiser because they haven’t heard of other beers, because they grew up drinking it, or because people are creatures of habit. Believe me, if Sam Adams had the same advertising budget and national brand awareness that Budweiser has, not to mention their distribution capacity, they’d be pretty damn competitive. Same goes for any other small brewer with a decent product.
* I do think that most craft brews are better than the big American lagers, but that’s neither here nor there. I like chocolate cake better than not-chocolate cake, but if I were discussing the reason why certain cake companies were given an upper hand in the cake market over others, taste would have very little to do with it.