When I was growing up there was a period when the above phrase was uttered by everyone, all the time. I’ve seen similar things happen to, among others, “Show me the money!,” “Time to make the donuts!,” “Where’s the beef?,” and “Sit on it!” In fact, there was once a time when America always had some new catchphrase that acted as both a marker in time and a kind of glue that brought together all segments of our society. Now with a four hundred TV channels, a near infinite number of web sites, Netflix, and advertisers creating different ads for every different medium, those days seem gone forever.
But I say we don’t need some multi-media conglomerate to come up with America’s Newest Catchphrase. I say we’re just as capable as anyone to come up with the catch-all phrase that takes the country – nay, the world – by storm and brands this time as ours. It can be a quote from a movie, book, TV show or ad, or it could be something you just made up. It doesn’t have to make sense or even have context, because back in the day people just said the newest catchphrase just to say it – sometimes it fit in the conversation, sometimes it didn’t.
So I put the question out to the hive mind: What should America’s Newest Catchphrase be?
A few suggestions just to get the ball rolling:
“It puts the lotion on its skin”
“So I tied an onion to my belt, which was the style at the time.”
“I’m a Bieleber!”