I feel really bad for Roger Orlando of the Orlando Law Firm. This is actually a pretty typical lawyer commercial and would be completely unremarkable, except it kind of… sags in the middle of the pitch:
There’s a bit of a meta-question that ATL proposes that maybe this was a deliberate maneuver to spread word-of-mouth about the ad, on the idea that there is no such thing as bad publicity. If so, mission accomplished. But this maneuver is not the sort of thing that inspires confidence in an attorney.
Hey, I can see getting flustered in front of a camera in a way that I might not get flustered in front of a jury. So let’s cut the guy a slackburger for blowing the delivery. But what I can’t figure out is why he didn’t do a second take so he could look a bit more confident and in control. Or were the rest of the takes worse? Couldn’t be.
Hat tips to Above the Law and Barstool Sports for the video. You can see parts 1-3 of this series, and a few other random musings about failures from the world of advertising, back at the old-school “Not A Potted Plant Classic” blog.)