Last week I asked with genuine interest if allergy sufferers and people with food sensitivities would find themselves moved to subscribe to a lifestyle magazine for people with same. Turns out that at least some of you might find recipes and other tips valuable, so perhaps there is something to be said for a publication like this.
A few days ago, my beloved co-blogger texted me with news of yet another magazine for people with allergies and food sensitivities. What’s striking about this competing periodical is not so much that it exists, thus proving robust market demand. No, what was notable to us, and the source of much amused back-and-forth, was the name. This one is called “Living Without.” Apparently the aspirational mood they’re shooting for is “despondent.” While one has to admire their honesty, I would not have guessed that a magazine for people with food allergies who are openly morose about it would be a big seller.
Rose then suggested starting a magazine for migraine sufferers called “In Pain,” and one for special needs moms named “Overwhelmed.” For my part, I’m raising seed money for my fashion and beauty magazine for the average woman called “Plain,” and one for aging runners named “Sore.”
So that’s this week’s Question — what would you name your lifestyle magazine, tailored to a certain segment of the population, that’s just a little more blunt than usual about its readership? What glossy would you sell that doesn’t bother to sugarcoat things? What title would you choose to say “life is hard, people, and let’s all just accept that fact… plus ads”?