“The Road We’ve Travelled”

Dan Gardner disects a recent Team Obama video, The Road We’ve Travelled, and suggests its core message is unlikey to resonate:

The strategy here is not to say “maybe things aren’t so good but they’re better than they were.” That’s the sort of thing Jimmy Carter would say. It doesn’t work.

The strategy is to remind people of that white-knuckle moment when the whole world was plunging. We didn’t fear a recession. We feared the collapse of Wall Street, of the car industry, of the middle class. We feared a second Great Depression.

But that didn’t happen. And for that, the Obama campaign is saying, you can thank the leadership of Barack Obama.

This is an unusual strategy, to say the least. And a difficult one to pull off, thanks to some basic psychology.

As always, read the whole thing.

Jonathan McLeod

Jonathan McLeod is a writer living in Ottawa, Ontario. (That means Canada.) He spends too much time following local politics and writing about zoning issues. Follow him on Twitter.

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