How can you not love an ad voiced by John Lithgow which accuses Romney of being a serial killer since he “killed” corporations who are “people, my friend”?
The thing is, this ad is essentially just an extension of Colbert’s show. The ad itself is hilarious, but it’s as much a spoof of negative ads as it is an attack on Romney. More importantly, it shows just how little these ads actually represent an existential threat our democracy. As I argue in my Atlantic piece, the real threat is two-fold: the stranglehold the mainstream media has over the political process – and the gads of money that the big corporations who own the mainstream money can spend on that process – and the money that greases the wheels of power. Citizens United allows people to spend more money on “electioneering” which is just not nearly as big a deal as many apoplectic souls make it out to be.
I enjoyed this ad in the same way that I enjoy Colbert’s television show. And I’m even watching it on an embed from Comedy Central, owned by Viacom, a media company historically exempted from campaign finance laws.
(Actually, some negative ad campaigns can backfire for candidates. Maybe more people should think about using cutting humor instead of boring, predictable vitriol, to make their point. Just a thought.)