Sarah Palin wants back into the spotlight – but only on the losing side

Sarah Palin has more to gain from losing.

“I think that with $17 million purchasing some ads and some false narrative it was very, very difficult for Newt Gingrich and the other candidates to counter that bombardment of advertisements,” Palin said Tuesday night on Fox News. Yes, Palin has been popping up on Facebook and the conservative media circuit again, touting the former speaker and slamming Mitt Romney at every available opportunity.

The Grizzly wants a piece of the action, apparently, having fallen so far out of the spotlight. Romney’s big win in Florida is just another excuse from the half-term former Alaskan governor to insert herself in the political circus once again. What’s in it for Palin?

The same thing that was always in it for her: the spotlight and the buckets of cash on the other side. Still, if you’d told me three years ago that Palin would be talking up Newt Gingrich I would have laughed or cried or something of that nature. I certainly wouldn’t have believed you. Palin’s star was rising long after Gingrich’s had already come crashing to its fiery demise.

Then again, she was never going to be president saying things like this:

“Whomever it is to allow for the process to continue … I still say competition breeds success for the U.S.,” Palin said. “As it stands obviously it’s Romney and Newt are closest to be the front-running candidate, and so I would continue to vote for whoever it is to allow the process, and at this point it looks like it still is Newt. You have to kind of continue to level the playing field with your vote.”

Now this is Palinesque – the Sarah Palin we knew and loved those many years ago, at the height of her infamy. I’m not sure what she’s saying here but I sure do get a kick out of hearing her say it.

Romney won tonight, and I suspect that Palin picked the losing team on purpose. She plays the underdog well. This way she can be in that seat regardless of whether its Romney or Obama in the White House next year. The perpetual underdog, forever whining at the margins. She’s shrewd enough to see what Newt’s campaign represents – the resurgent grassroots conservatism that is propping it up; the remnants of the anti-establishment Tea Party, or at least that sentiment. It’s a sentiment of loss – of preservation against all odds.

See, Palin doesn’t want to win. She doesn’t even want her guy to win or her cause to win. There’s more to gain from losing. That’s her entire shtick, and she knows it.

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Erik Kain

Erik writes about video games at Forbes and politics at Mother Jones. He's the editor of The League though he hasn't written much here lately. He can be found occasionally composing 140 character cultural analysis on Twitter.