The Problem With BioWare’s Mass Effect 3 Day-One DLC And The Importance Of Building Brand Trust

March 10, 2012Erik Kain

Mass Effect developer BioWare has been lambasted by fans for releasing day-one DLC (downloadable content) that many gamers think should have been included as part of the game itself. (Warning, spoilers ahead.) (Update: Read my latest in this series: New Video Shows That Mass Effect Day-One DLC Already On Disc) Casey Hudson, an executive producer […]

Erik Kain

Erik writes about video games at Forbes and politics at Mother Jones. He's the editor of The League though he hasn't written much here lately. He can be found occasionally composing 140 character cultural analysis on Twitter.