Well played, JCPenney


In what appears to be a direct response to the failed boycott campaign of anti-gay group One Million Moms, JCPenney yesterday unveiled a new Father’s Day ad featuring a same-sex couple playing with their children.

Well, I like that for once someone’s doubling down on my side.  And this makes it a whole lot easier for me the next time I’m deciding where to buy reasonably priced slacks.

Russell Saunders

Russell Saunders is the ridiculously flimsy pseudonym of a pediatrician in New England. He has a husband, three sons, daughter, cat and dog, though not in that order. He enjoys reading, running and cooking. He can be contacted at blindeddoc using his Gmail account. Twitter types can follow him @russellsaunder1.


  1. From a pure image standpoint, the gay family is one of the biggest threats to homophobia, as far as I’m concerned. The more domestic, the better. It seems rather likely that’s one of the reasons that this isn’t one of the reason for concern among the Million Moms.

    Especially when you can juxtapose this with “Ain’t No Homos Gonna Make It To Heaven” and get a stark image of where things stand.

    I’m not sure when it happened, but at some point it ceased being my libertarian self that pushes on this issue, and became my conservative self. The part of me that believes so strongly on the strength of family.

    • Andrew Sullivan made this point nicely many years ago — if we have same-sex marriage, then same-sex couples will get married and no one will be able to portray them all as bathhouse sluts. And when they get married, they’ll act like heterosexual married people do, including having families like the really nice-looking family in this advertisement. The amazing thing in retrospect was that people needed this sort of convincing in the first place.

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