CD Projekt RED Shows Fans Respect, And Fans Return The Favor – Another Lesson In Building Brand Trust

April 30, 2012Erik Kain

Building brand trust requires more than just deft PR. CD Projekt RED shows us how it’s done. Earlier this year, people discovered that Polish developer CD Projekt RED was taking legal action against pirates of their game The Witcher 2. After deciding not to use any DRM to protect their IP, the developer instead hired […]

Erik Kain

Erik writes about video games at Forbes and politics at Mother Jones. He's the editor of The League though he hasn't written much here lately. He can be found occasionally composing 140 character cultural analysis on Twitter.