CD Projekt RED Shows Fans Respect, And Fans Return The Favor – Another Lesson In Building Brand Trust

Building brand trust requires more than just deft PR. CD Projekt RED shows us how it’s done. Earlier this year, people discovered that Polish developer CD Projekt RED was taking legal action against pirates of their game The Witcher 2. After deciding not to use any DRM to protect their IP, the developer instead hired […]

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Wasteland 2 Hits $2 Million On Kickstarter

If you kick in $15 or more on the Wasteland 2 Kickstarter crowd-funding drive you’ll get a “Digital Downloable copy of game DRM free for PC or MAC OSX or Linux.” Better yet, “your party will start with a unique and quirky skill.” There’s something about being very fan-oriented in your game development that I […]

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‘Witcher 2′ Developer: ‘We Will Never Use Any DRM Anymore’

Over at Joystiq, Alexander Sliwinski reports on a surprising statement from CD Projeckt Red CEO Marcin Iwinski on that studio’s decision to abandon digital rights management protections on their future titles: “Every subsequent game we will never use any DRM anymore, it’s just over-complicating things,” Iwinski said. His presentation was hinged on how the Polish publisher sold […]

Read more at Forbes.