CD Projekt RED Shows Fans Respect, And Fans Return The Favor – Another Lesson In Building Brand Trust

Building brand trust requires more than just deft PR. CD Projekt RED shows us how it’s done. Earlier this year, people discovered that Polish developer CD Projekt RED was taking legal action against pirates of their game The Witcher 2. After deciding not to use any DRM to protect their IP, the developer instead hired […]

Read more at Forbes.