PR – American Times

CD Projekt RED Shows Fans Respect, And Fans Return The Favor – Another Lesson In Building Brand Trust

April 30, 2012Erik Kain

Building brand trust requires more than just deft PR. CD Projekt RED shows us how it’s done. Earlier this year, people discovered that Polish developer CD Projekt RED was taking legal action against pirates of their game The Witcher 2. After deciding not to use any DRM to protect their IP, the developer instead hired […]

Mass Effect 3 Ending ‘Provoked A Bigger Fan Reaction Than Any Other’ In Video Game History

April 15, 2012Erik Kain

You really have to hand it to the PR folks at BioWare and EA. This promotional image for the game quotes Entertainment Weekly but leaves out all the context, spinning widespread discontent into pure gold: One can’t help but wonder if this was done on purpose, just to needle all those “entitled” fans out there […]