According to the Herald-Dispatch, a West Virginia paper, the long-expected departure of Tulsa from Conference USA is on the horizon. Chuck Landon, the writer of the piece, had apparently been hoping that Tulsa would see no percentage in the move due to the fact that it has taken so long. As I said a while back, however, no Conference USA team is going to turn down an invitation to the conference soon to be formerly known as the Big East (henceforth referred to as Conference TBA, a perfect nickname that Landon came up with), as long as they can afford it. The exit fees to Conference USA are hefty, and it will take a while for the TV contract differential to make up the difference, but none of that matters. What matters is that Conference TBA will have more prestige and for the more desirable of the C*USA schools, will be full of more of the teams with which they have more and a better history than that of Conference USA. That’s leaving aside the possibility that Conference USA’s TV contact is about to take a serious hit. More on that in a minute.
(Those of you that have been on top of realignment can skip the next two paragraphs.)
So, what next for Conference USA? For those keeping score, of the twelve teams that were in Conference USA last season, six (Houston, SMU, Memphis, and Central Florida this year, Tulane and East Carolina in 2014) are committed to join C-TBA. Tulsa will make seven. Of the six Conference USA teams to win either a conference or a divisional title, four are among those leaving and Tulsa will make five. That’s assuming that there isn’t any more movement.
In exchange, Conference USA has eight incoming teams: UTSA (WAC), Louisiana Tech (WAC), North Texas (Sun Belt Conference), Middle Tennessee (SBC), Florida Atlantic (SBC), Florida International (SBC), Old Dominion (Colonial Athletic Association), and Charlotte (Atlantic 10). Florida Atlantic and Middle Tennessee were late additions, but they will be starting next year. Old Dominion will be starting football in 2014, and Charlotte won’t be ready for football until 2015, though both will be starting other sports immediately (I will be ignoring this for the rest of the post, focusing on football). These schools will be joining UTEP, Rice, Southern Miss, UAB, Marshall. The conference is currently slated to have fourteen football teams next seasons, thirteen the season after that (ECU and Tulane leave, Old Dominion joins), and then fourteen the season after that (Charlotte joins). I leave Tulsa in there because it is unknown whether they would be leaving in 2014 or 2015.
It is important for Conference USA to keep twelve teams because their TV contract almost certainly depends on it. That’s why, when four teams initially left, they replaced them with six. They couldn’t dip below twelve while waiting for ODU and Charlotte. Likewise, when Tulane and East Carolina announced their departure, they added two more. However, since Old Dominion will be joining the conference in 2014, I’m not sure that they technically have to replace Tulsa. Depending on how things shake out, it may be in there best interest not to. Losing Tulsa now and, say, Southern Miss or Rice a year from now would allow them to stay rock-solid at 12. Replacing Tulsa now would mean that they would have to replace Southern Miss a year from now unless they want to stay at 13 (and it doesn’t appear anybody wants to stay at 13).
To be honest, Conference USA does not have good candidates to choose from. Their four initial choices were actually pretty solid. They all represent either a good market or, in the case of Louisiana Tech, a good football tradition that’s on the upswing. Also, solid or good academics all-around. When Tulane and ECU left, they had to dip a little bit lower (FAU’s redundant market, MTSU’s academic profile). The only remaining candidates all have significant, potentially dealbreaking problems.
When evaluating teams, there are basically three areas where conferences look. In no particular order, it’s athletics program quality, academic profile (including academic culture), and TV market (including geographic expansion). BYU had every advantage over Utah, but the Pac-10 invited Utah because of culture. Florida State was a more natural fit for the SEC than was Missouri, but Florida State didn’t represent geographic expansion and new TV markets.
The problem with the available programs generally fall into one or more of the following categories: Either they are good on the field but do not suit the conference academically (Troy, Arkansas State, Louisiana-Monroe lately, Western Kentucky), are fine academically but field poor teams (New Mexico State, Georgia State), or hover too closely to existing programs (Louisiana, Troy, South Alabama, Texas State). Only one of them has a good market, Georgia State, where they are overshadowed by Georgia Tech (and the Falcons).
Rumors surfaced a while back that Conference USA’s next candidates were Western Kentucky and New Mexico State. Landon says that Western Kentucky is in. Western Kentucky is a good candidate because of their superior athletics budget and recent football success. They recently demonstrated their commitment to winning by hiring Bobby Petrino as their coach. They are also natural rivals to Middle Tennessee. WKU has three main problems, however. First, they do not represent any significant TV market. Second, their academic profile is well below that of everybody in the conference except for Marshall. Third, it screws up the divisions because it would force UAB to the west and create a division that is almost entirely made up of Sun Belt and FCS implants.
My preferred candidate is New Mexico State. NMSU is a solid academic institution. It’s a land grant institution. Geographically it’s not a great fit, but they would be good travel partners for UTEP. NMSU produces their own football and (at least some) basketball games which means greater exposure for the conference (it’s easier for me to watch New Mexico State games than it is University of New Mexico games). Unfortunately, NMSU’s football program is terrible. They’ve had four winning records in the last forty years. Their coach just left to take a positions coaching job in the NFL and the replacement appears to be a cast-off from Kent State.
The last time Conference USA was at this crossroads was almost a decade ago. They had just lost Louisville, South Florida, and Cincinnati to the Big East. The schools they chose to bring in were SMU, Tulsa, Rice, Central Florida, and Marshall. Of these, only Marshall truly stood out as a football program. The others had mostly struggled. Flash forward, and SMU, Tulsa, and UCF all became very competitive. Marshall, on the other hand, did not live up to expectations. So the conference was left with an academic outlier (not in the good way) that added little value to the conference. Past performance is no guarantee of future results. There is no reason for NMSU to be as bad as it is (their basketball program is actually pretty good). They could grow in the conference. WKU could wilt.
It may well be that Conference USA simply can’t afford to go my preferred route. Conference TBA has taken many of their best programs and up to this point they have avoided the Sun Belts best programs for one reason or another (academics, markets, or a nearby rival). Of the four bowl-playing teams in the SBC, C*USA has taken… none of them. Middle Tennessee is the first bowl-eligible team from the SBC they took. Louisiana Tech is a good grab and FIU and FAU have had success in the non-too-distant past, but they are already counting on schools like North Texas and UTSA to step up their game. If they don’t, it is not inconceivable that if C*USA doesn’t start taking the Sun Belt’s performers, they could be surpassed (the Sun Belt is elevating FCS powerhouse Appalachian State and Georgia Southern, both of whom could do really well). And of the Sun Belt’s performers, Western Kentucky and Louisiana (Lafayette) are the best options. Louisiana has had some success lately, and they are a research school. But their athletics budget is tiny and their success has been on the shoulders of a single coach.
When Big East lost Louisville and Rutgers, and in exchange took East Carolina and Tulane, that was a tipping point. Tulane in particular. That was when people stopped looking at it as even a somewhat hollowed out Big East and started looking at it like something else. I fear that Western Kentucky will be that tipping point for me. WKU may be the best of available options, but that will be the point at which I will start to really look at Conference USA differently.
Symposium on College Athletics.
*drops mic*
(…Of course it waits a few months for us to first figure out/reconfigure college education…)
On a related note this bothers the hell out of me. Public institutions shouldn’t have secret multi-million dollar contracts; heck the military industrial complex is more transparent than this.
What I find odd about this is that so many teams have left the Big East, and so many teams from what I think everyone considers the top mid-major conference are replacing them, this puts the Conference TBA, at best, on the lowest rung of the major conferences, and perhaps even makes it the new top mid-major.
I am just waiting for the day when we have 4 super-conferences, and they dump the NCAA like a bad habit.
Technically, I would say most people consider the Mountain West the top mid-major conference, and there’s a decent possibility that it will surpass Conference TBA as the lowest major or the highest mid-major.
The Mountain West has done better in football, but CUSA has been a better basketball conference (UNLV and former member Utah had their basketball heydays before they joined the Mountain West). The Big East sucks in football, and isn’t going to get any better (or worse, really) with the addition of the CUSA teams, but it’s not going to fall as far in basketball as it would have if, say, the same number of Mountain West teams were joining.
You’re referring to the conference that was ranked #1 in RPI this year?
Which just goes to show how absurd the RPI rankings are (and if we were in doubt, New Mexico and San Diego did their best to remove that doubt in the tournament).
Maybe. RPI isn’t measuring nothing. I agree that they weren’t the best conference in the country (the Big Ten rather obviously was), but Ken Pomeroy has them 5th, which is still much higher than CUSA (11th).
It somewhat depends on how far back we’re going. If we’re counting Marquette, Louisville, and Cincinnati as part of CUSA’s legacy, then you have good argument about their history/tradition. But those teams left CUSA a long time ago, and two of them are leaving the Big East/TBA now too. In their current states, the MWC is considerably better at both football and basketball than CUSA.
There was a time when Conference USA was better than the MWC in both football and basketball. Right before they got raided. The C*USA champion and MWC champion would play one another in the Liberty Bowl and C*USA came out on top more often than not. Then the 2003 realignment came, and everything changed.
It wasn’t just that the Big East took three of their football programs (and some basketball). Louisville was the only one of note at the time. And it wasn’t that the incoming teams were bad (as many as not surpassed expectations). It was that they lost TCU to the MWC and then a number of the existing programs regressed. In C*USA 1.0, the only real deadweight was Houston. But then Houston got better and Tulane, Memphis, and UAB slid horribly. Southern Miss went from being a BCS-buster to merely good. East Carolina became better, but not enough.
By some metrics, even the WAC outperformed C*USA. Perception-wise, C*USA still did okay. Up until the last realignment, they had the best TV contract and bowl situation of any non-BCS conference.
It’s an open ballgame between MWC and C-TBA. The MWC lost its three major programs and I’m not sure Boise compensates for that. Meanwhile, CUSA still has Cincinnati and Connecticut and the best teams from CUSA without nearly as much of the deadweight. If C-TBA loses Cincy and UConn, then it’s definitely advantage MWC.
This. My reaction to all those lesser teams joining CTBA because it is “better” is to remember the old joke that “I wouldn’t be a member of any club that would have me.”