There has been a lot of text spilled involve New York Mayor Mike Bloomberg’s soda ban in New York City. A lot of the commentary, seems to miss what I consider to be the central points.
The central dilemma is, or should be, one of Freedom vs. Health.
Supporters of the ban have argued that health is at stake. They tout the smoking ban as an example of something that made an impact. And compared to the benefits, the sacrifice in freedom is worth it. And critics of the ban argue that it is not worth it.
My two questions about the ban are:
- Will this have any measurable impact in lowering obesity rates and increasing the public health?
- If there is no discernable impact, what further measures might be required to achieve the desired ends?
I’m not saying that the soda ban is a failure if obesity rates are cut but remain higher than we would like. I believe the smoking bans, for all of their faults, did have an impact. As the bans have proliferated, smoking rates have decreased. Correlation is not causation, but as a smoker I can tell you that convenience and inconvenience do play a role, and that I know people who have cited inconvenience as a reason for quitting or finally being able to.
I can also say that if freedom were not at stake, I would shrug off the lack of impact. I still have no objection to calorie counts on menus. That is some freedom lost (by restaurants) but freedom gained by others and comes out basically a wash.
But soft drinks are not to obesity what smoking is to… well… smoking. It is my experience that cutting soft drinks out of a diet leads to calories gained elsewhere, while cutting smoking in public places does not actually lead to more smoking elsewhere. (Okay, pushing them out of bars does lead to smoking on sidewalks, but still less smoking in the overall. Trust me on this.)
If I’m wrong, though, then this ban should have some sort of measurable impact of some sort, some where. If it doesn’t, and if it’s not expected to, that poses a problem for me. The dilemma is no longer Freedom vs. Health, but Freedom vs. Something Else.
I would nominate: Freedom vs. Symbolism. The socially acceptable disdain for this guy. The unpleasentness of having to sit next to the fat guy on the plain that you are just sure drinks this crap (though, if they drink Diet Coke, that’s a punchline). Exasperation on the part of health-conscious Americans towards their fellow countrymen. The loss of freedom involved being not just a biproduct of the attempted aims, but rather the goal at hand. You can’t make them aesthetically pleasant, but you can damn sure take that Big Gulp out of their hands.
To be honest, I am not impervious to this. I’ve struggled with my weight, but even I have to watch myself at the Golden Corral, looking at these people who obviously eat way too much eating way too much. I would not lament the Golden Corral closing and their having to eat elsewhere.
The upside to this, if it passes, is if it changes the dynamic of food portions. One area where I do agree with the major is that everything is out of whack, as far as that goes. Larger portions are more profitable and so there is the incentive to offer much more for a little more price. Nowhere is this more evident with soft drinks, the syrup for which is dirt cheap and that are good profit items, but it applies to other things as well due to the high fixed costs and lower marginal ones. And so if this leads the vanguard towards tilting portions back to sanity, and thus there is some sort of measurable impact, then I will revise my opinion.
But soda alone won’t do it. And I do want to know what’s next.